About the Brand
In Ecuador’s vibrant smoke shop scene, Bacco became a retro-chic destination bursting with personality. Born from Jorge’s vision to stand out, the brand fused nostalgic aesthetics with an irresistible energy, all while celebrating its cornerstone: an unparalleled variety of products and flavors.
Every detail, from the warm, bold logo to collectible stickers, was crafted to create connection. Bacco didn’t just sell; it invited customers into a space that felt uniquely alive.
Jorge needed a distinct brand identity for his smoke shop, one that set him apart. Selling primarily through WhatsApp, he lacked a cohesive visual presence and wanted to move beyond generic competitor aesthetics. His vision? A stylish, vintage-inspired brand with character. Despite limited branding knowledge, he trusted our expertise. The result was Bacco: a bold, memorable identity that transformed his business into a standout destination.
Visual Identity, Social Media & Catalog
We created a vibrant world of saturated colors, playful textures, and collectible stickers that embody the brand's charismatic personality. This distinctive aesthetic perfectly showcases Bacco's wide product variety while setting it apart in Ecuador's smoke shop market.
Bacco's Instagram blended brand consistency with nostalgic pop culture trends. We crafted scroll-stopping content that balanced sales-driven product highlights with retro-inspired visuals, creating a feed that felt both commercially effective and culturally relevant. This strategic approach transformed their profile into a vibrant digital storefront that drove sales while maintaining Bacco's distinctive personality.
Also, we craft an ultra-visual, flexible catalog system to handle their ever-changing product lineup. Vibrant product photography and clear flavor coding made navigation effortless, ensuring customers could always explore new arrivals without confusion.
Results
Bacco achieved strong visual consistency, becoming instantly recognizable in its market. The dynamic catalogs directly boosted sales, while thoughtfully designed touchpoints (bags, displays, stickers, stands...) created a cohesive and memorable brand experience. Every element worked together to build both commercial success and authentic customer connection.